BrewDog has made a mock "beer for girls", saying "enough is enough with stereotypes".
Pink IPA - a spoof of their beer Punk IPA - has a pink label and will be sold to women for a lower price than men.
The brewer says it's a sarcastic way to address the gender pay gap and have a dig at "lazy" marketing campaigns.
Some have criticised BrewDog's joke while others have praised them for donating some of their profits to women's charities.
